The Accidental Library Marketer
By Kathy Dempsey
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
Now available in all these electronic formats!
- Amazon Kindle
- B&N Nook
- Sony Reader
- My iLibrary
July 2009/280 pp/softbound
Regular Price: $29.50
Order the book, in any format, here.