This is a list of all URLs mentioned in the printed book. They’re live here so you can reach them more easily without having to key in each one. Click away!


Chapter 1: How and Why People Have Become Accidental Marketers

Chapter 2: Starting with the Basics of Communication

Chapter 3: Assessing Your Current Situation

Chapter 4: Using Demographic, Geographic, and Census Data

Chapter 5: What Marketing Experts Think Is Most Important

Chapter 6: Getting Administrators, Managers, and Staff to Buy In

Chapter 7: Making Evidence-Based Decisions with Administrators

Chapter 8: Don’t Shy Away From Statistics

Chapter 9: Understanding the Cycle of True Marketing

  • No URLs listed.

Chapter 10: Writing Your Formal Plans

Chapter 11: Basic Rules for Producing Good Promotional Materials

Chapter 12: Getting the Message Out

Chapter 13: Using Your Website for Public Relations and Outreach

Chapter 14: Finally, the Fun Stuff

Last Updated: 06 June 2009