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Speaking and Publishing Accomplishments

Kathy Dempsey,
dba
Libraries Are Essential consultancy
Medford, New Jersey, USA
Kathy {at} LibrariesAreEssential(.)com

Speaking

2012

June 25
“Battledecks” speaking competition
2012 ALA Annual Conference, Anaheim, CA
March 24
Half-day workshop: “Optimizing Your Website: Better Metadata = Better Marketing” (with JD Thomas)
Computers in Libraries conference. Washington, D.C.
March 23
“Imagine and Dream Big About Your Library” (with Rebecca Jones)
Computers in Libraries conference. Washington, D.C.
March 13
“Essential Strategies for Accidental Marketers”
New England Law Library Consortium, Inc. (NELLCO) Symposium 2012, Albany Law School, Albany, NY 
February 28

                                                                                                                                          

“Writing Good Press Releases and Working With the Media”
Texas State Library and Archives Commission webinar
February 21
“The Accidental Library Marketer”
Texas State Library and Archives Commission webinar
January 24
“Marketing Plans” audio conference
Education Institute [Canada], Conversations With Leaders series

2011

December 9
“What ‘Accidental Marketers’ Need to Know”
Loudoun County Public Library 2011 Staff Development Day, Leesburg, VA

December 2
“How to Educate the Educators About the True Value of Libraries”
New Jersey Association of School Librarians Fall Conference, Long Branch, NJ
December 2
Keynote: “Fighting for School Libraries: Information and Inspiration”
New Jersey Association of School Librarians Fall Conference, Long Branch, NJ
November 30
“Writing Marketing Messages That Matter”
Congres des Milieux (CMD) Documentaires du Quebec, Montreal, Canada
October 10
“How to Write an Effective Marketing Plan”
Association of Library Communications & Outreach Professionals (ALCOP) Inaugural Conference, Glenside, PA
October 9
Keynote: “How to Communicate Your Value”
Association of Library Communications & Outreach Professionals (ALCOP) Inaugural Conference, Glenside, PA
September 15
Workshop: “Marketing the Public Library” (with Jennifer Pearson from Geek the Library)
 Midwest Collaborative for Library Services (MCLS), Lansing, MI.
June 25
RUSA President’s Program panel: “Marketing Reference on a Dime”
2011 ALA Annual Conference, New Orleans
http://prezi.com/2xcoz-i79hy9/marketing-reference-on-a-dime
May 4
Luncheon Keynote: “Promote Your Value; Prove You’re Essential”
College and University Section / ACRL-NJ Chapter.  New Jersey Library Association Annual Conference. Long Branch, NJ
May 3
“Frontline Staff Are Essential to Advocacy”
New Jersey Library Association Annual Conference. Long Branch, NJ
April 21
Workshop: “Marketing the Public Library” (with Jennifer Pearson from Geek the Library)
 Midwest Collaborative for Library Services (MCLS), Indianapolis.
March 31
“American perspective on ebooks, publishing, graphics, and libraries”
Congres DB Update 2011 (Libraries in a Changing Landscape). Rotterdam, Netherlands
March 24
Half-day workshop: “Optimizing Your Website: Better Metadata = Better Marketing” (with JD Thomas)
Computers in Libraries conference. Washington, D.C.
March 21
“Building Community Partnerships: Ideas & Insights” (with Dean Frey)
Computers in Libraries conference. Washington, D.C.
March 4
 Marketing Brainstorming and Recommendations
Goethe-Institut, New York City
 
January 26
“How To Create a Marketing Plan”
Webinar for SLA’s Click University

2010

November 16
“What ‘Accidental Marketers’ Need to Know”
Indiana Library Federation Annual Conference
Indianapolis, IN
November 16
“Building Community Partnerships: 25 Ideas in 50 Minutes”
Indiana Library Federation Annual Conference
Indianapolis, IN
Ocotber 8
“Promoting and Publicizing the Value of Your Library”
(How to publicize an ROI study)
Florida Public Library Directors’ Annual Meeting
Tallahassee, FL
September 30
“Libraries Are Still Essential”
(Keynote Address)
Rural Libraries Conference 2010
Grande Prairie, Alberta, Canada
September 30
“‘Accidental’ Marketing in Public Libraries”
(Conference Session)
Rural Libraries Conference 2010
Grande Prairie, Alberta, Canada
June 17
“Best Practices for Library Merchandising”
Training for Baltimore County Public Library staff
Baltimore, MD
June 3
“Marketing Your Library Through Discovery”
(Webinar on how “discovery tool” AquaBrowser aids marketing)
Serials Solutions’ webinar series for public libraries
Recorded webinar available free at: www.serialssolutions.com/public_library_webinars
April 27
“Building Partnerships That Work: Marketing Library Services”
(Co-presenting with Paul Pattwell)
New Jersey Library Association Annual Conference
Long Branch, NJ
April 26
“What Every Accidental Marketer Needs to Know”
(Half-Day PreConference)
New Jersey Library Association Annual Conference
Long Branch, NJ
April 16
“The Accidental Marketer: Selling Your Library”
Texas Library Association Annual Conference
San Antonio, TX
April 15
“Building Community Partnerships: 25 Profitable Ideas”
Texas Library Association Annual Conference
San Antonio, TX
March 25
“Marketing the Library through Improved Discovery”
(AquaBrowser Breakfast hosted by Serials Solutions)
PLA Conference
Portland, OR

2009

October 1
“Building Community Partnerships: 25+ Ideas”
(half-day workshop, morning)
North Suburban Library System
Wheeling, IL
October 1
“Marketing to Make Websites More Findable and Relevant”
(half-day workshop, afternoon)
North Suburban Library System
Wheeling, IL
June 13
“Create a Customized Marketing Plan to Target Your Info Center’s Clients”
(half-day continuing education workshop, approved for CEUs)
Special Libraries Association Annual Conference & INFO-EXPO
Washington, DC
May 6
“Building Community Partnerships and Using Word-of-Mouth Marketing”
(half-day continuing education workshop, co-presenting with Nancy Dowd)
Training for INFOLINK
The Eastern New Jersey Regional Library Cooperative
Clark Public Library, Clark, NJ
May 6
“Create Your Own Customized Marketing Plan”
(half-day continuing education workshop)
Training for INFOLINK
The Eastern New Jersey Regional Library Cooperative
Clark Public Library, Clark, NJ
April 23
“How Your Library Can Find Its Phoenix Through Marketing”
UGameULearn Symposium
Delft, The Netherlands
March 30
“Building Community Partnerships: 25 Ideas in 40 Minutes”
Computers in Libraries Conference
Washington, DC
March 29
“Building Marketing Plans”
(half-day workshop)
Computers in Libraries Conference
Washington, DC

2008

November 6
“Press Release Writing and Media Relations”
(staff training)
Old Bridge (NJ) Public Library

Publishing

2012

June 12
I Will Continue to Fight for Libraries,” part of the My Life in the Library series
a Guest Post on the German blog Bibliothekarisch.de
June
Feature in Searcher: The Magazine for Database Professionals
March 19
a NewsBreak for Information Today, Inc.

2011

October
Feature on ALA’s ProgrammingLibrarian.org site
June
Feature in Computers in Libraries magazine
February 3
Department in FreePint Newsletter #319

2010

December
Feature for SLA’s magazine Information Outlook
April 5
NewsBreak for Information Today, Inc.
April 1
“What Is True Marketing, And Are You Actually Doing It?”
Guest Forum article for The Informed Librarian Online Service.
(membership required to access:  www.informedlibrarian.com)

2009

The Accidental Library Marketer
by Kathy Dempsey
Medford, NJ: Information Today, Inc.
books.infotoday.com/books/Accidental_Library_Marketer.shtml

2008

March to Present
Professional Blogging
Joined Nancy Dowd (Director of Marketing and PR at the NJ State Library) on her established blog about library marketing: “The M Word”
ShanachieTour: A Library Road Trip Across America
by Erik Boekesteijn and Jaap van de Geer with photographs by Geert van den Boogaard.
I was the Project Editor for the whole book / DVD movie set. Also contributed the Editor’s Preface and the Commentary section of Chapter 12.
Medford, NJ: Information Today, Inc.
www.shanachietour.com