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Introduction
Chapter 1: How and Why People Have Become Accidental Marketers
- The Hollywood Librarian – www.hollywoodlibrarian.com
- MLS: Marketing Library Services newsletter – www.infotoday.com/mls
- You don’t look like a librarian! – www.librarian-image.net
Chapter 2: Starting with the Basics of Communication
- Library Terms That Users Understand – www.jkup.net/terms.html
- The AIM Acronym Dictionary – www.aim.com/acronyms.adp
Chapter 3: Assessing Your Current Situation
- Library Terms That Users Understand – www.jkup.net/terms.html
- Google Alerts – www.google.com/alerts
- Yahoo! Alerts – alerts.yahoo.com
- SurveyMonkey.com – www.surveymonkey.com
Chapter 4: Using Demographic, Geographic, and Census Data
- U.S. Census Bureau – www.census.gov
- Library Buildings in a Changing Environment – http://www.geolib.org/pdf/lbce.pdf
- Why Public Libraries Close – www.webjunction.org/facilities/articles/content/11041525
Chapter 5: What Marketing Experts Think Is Most Important
- Glossary of Marketing Definitions – archive.ifla.org/VII/s34/pubs/glossary.htm
- Seth Godin – www.SethGodin.com
- Perceptions of Libraries and Information Resources – www.oclc.org/reports/2005perceptions.htm
- ALA – Serving Non-English Speakers in U.S. Public Libraries – www.ala.org/nonenglishspeakers
- Primary Research Group: Libraries / Information Science – www.primaryresearch.com/publications-Libraries–Information-Science.html
- Primary Research Group – www.PrimaryResearch.com
- What Executives Think About Information Management – www.outsellinc.com/store/products/752
- Academic Libraries: 2006 / First Look – nces.ed.gov/pubs2008/2008337.pdf
- Public Libraries & the Internet: Findings – www.ii.fsu.edu/plinternet_findings.cfm
- ALA – Public Library Funding & Technology Access Study – www.ala.org/plinternetfunding
- The ALA Store – www.alastore.ala.org
- American Library Association – www.ala.org
- Latinos & Public Library Perceptions – www.webjunction.org/latino-perceptions/resources/overview
Chapter 6: Getting Administrators, Managers, and Staff to Buy In
- Internet searches: Librarians do it Better – www.iol.co.za/index.php?from=rss_Computers&set_id=1&click_id=115&art_id=qw1148332504403B243
- ILA: Library Advocacy – www.ila.org/advocacy/advocacy.htm
- ILA: Library Advocacy: INFLUENCING DECISION MAKERS – www.ila.org/pdf/advocacy.pdf
Chapter 7: Making Evidence-Based Decisions with Administrators
- Inside SLA: Special Libraries Association – www.sla.org/content/SLA/index.cfm
- Library change as a branding opportunity: Connect, reflect, research, discover – www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2007/dec/brandingopp.cfm
Chapter 8: Don’t Shy Away From Statistics
- Quotable Facts About America’s Libraries (English and Spanish versions) – www.ala.org/ala/aboutala/offices/ola/quotablefacts/quotablefacts.cfm
- Libraries Return on Investment (ROI) – www.youtube.com/watch?v=TgqoM5ZNu3Q
- The Value of Libraries: Justifying Corporate Information Centers In The Year of Accountability – www.outsellinc.com/store/products/76
- Value of Public Library Services Tool – www.masslib.net/value-new/calculator.html
- ILA: Economic Benefits of Libraries – www.ila.org/advocacy/impact.htm
- Taxpayer Return on Investment in Florida Public Libraries: Summary Report – www.ila.org/advocacy/pdf/Florida.pdf
- Taxpayer Return on Investment in Pennsylvania Public Libraries – www.ila.org/advocacy/pdf/UNC_Pennsylvania.pdf
- Value For Money: Southwestern Ohio’s Return from Investment in Public Libraries – www.ila.org/advocacy/pdf/Ohio.pdf
- University investment in the library: What’s the return? – www.ila.org/advocacy/pdf/University_investment.pdf
- Worth Their Weight: An Assessment of the Evolving Field of Library Valuation – www.ila.org/advocacy/pdf/WorthTheirWeight.pdf
Chapter 9: Understanding the Cycle of True Marketing
- No URLs listed.
Chapter 10: Writing Your Formal Plans
- ALA Mailing List Service: PR Talk – lists.ala.org/sympa/info/prtalk
- ALA Mailing List Service: ACRL Campaign for Libraries – lists.ala.org/sympa/info/academicpr
- Marketing: A Challenge for Corporate Librarians By Roslyn Donald – www.insitepro.com/donald3.htm
Chapter 11: Basic Rules for Producing Good Promotional Materials
- Adobe – www.adobe.com
- Microsoft – www.microsoft.com
- Corel – www.corel.com
- Serif – www.serif.com
- Quark – www.quark.com
- Adobe PageMaker – www.adobe.com/products/pagemaker
- About.com: What is Desktop Publishing Software? – desktoppub.about.com/od/software/f/software_list.htm
Chapter 12: Getting the Message Out
- Williamsburg Regional Library: Feed Me a Story – www.wrl.org/feedmeastory
- MLS: Having a Book Sale for a Heck-of-a-Good Cause – www.infotoday.com/mls/nov05/gruber.shtml
- The Mobile Marketing Handbook – books.infotoday.com/books/MobileMarketingHandbook.shtml
- The Communications Handbook for Libraries – www.ala.org/ala/aboutala/offices/ola/mediaspecific/mediaspecific.cfm
- Media Map: Charting a Media Relations Strategy – www.arl.org/sparc/bm~doc/MediaMap.pdf
Chapter 13: Using Your Website for Public Relations and Outreach
- Computers in Libraries – www.infotoday.com/cilmag
- Find broken links on web sites – http://home.snafu.de/tilman/xenulink.html
- Evaluating Web Sites for Accessibility: Overview – www.w3.org/WAI/eval/Overview.html
- Browsershots – http://browsershots.org
- Google Webmaster Tools – www.google.com/webmasters
- Bing Webmaster Center – http://webmaster.live.com
- Site Explorer – https://siteexplorer.search.yahoo.com
- Libdex – www.libdex.com
- Libraries411.com: Find Libraries Near You – www.libraries411.com
- Public Libraries in the United States – www.publiclibraries.com
- Libweb: Library Servers via WWW – http://lists.webjunction.org/libweb
- Providing Uncopyable Experiences – www.walkingpaper.org
- Librarian in Black – http://librarianinblack.typepad.com
- BlogsbyCity.com – www.blogsbycity.com
- Google – www.google.com
- MLS: How to Drive Traffic to Your Website – http://infotoday.com/mls/nov08/Schmidt_Houghton-Jan.shtml
- useit.com: Jakob Nielsen’s Website – www.useit.com.
- SEM Basics: A Guide for Webmasters and Search Engine Marketers – http://searchenginewatch.com/webmasters
- Eyetracking Research – www.useit.com/eyetracking
- Search Engine Users – www.pewinternet.org/Reports/2005/Search-Engine-Users.aspx
- How Little Do Users Read? – www.useit.com/alertbox/percent-text-read.html
- Not quite the average: An empirical study of Web use – http://portal.acm.org/citation.cfm?doid=1326561.1326566
Chapter 14: Finally, the Fun Stuff
- MLS: Throwing a Party to Meet All of Our Patrons’ Needs – http://infotoday.com/mls/jul02/lavoie.htm
- Tech-savvy Teens Teach Computer Skills at Library – http://seattletimes.nwsource.com/html/snohomishcountynews/2004065990_techteens12n.html
- MLS: Using a Character for Library Publicity – www.infotoday.com/mls/jan00/howto.htm
- Brarydog – www.brarydog.net
- Mid-Hudson Library System: Building Your Base – http://www.midhudson.org/byb
- Mid-Hudson Library System – http://www.midhudson.org
- Fredricksen Library Bookcart Drill Team Videos – http://videos.pennlive.com/2008/08/fredricksen_library_bookcart_d.html
- The Fredricksen Library Book Cart Drill Team – http://www.pennlive.com/patriotnews/stories/index.ssf?/base/news/1217717703316170.xml&coll=1
- WLA 1st Annual Book Cart Drill Team Competition – www.youtube.com/watch?v=c3OOf2XpRmI
- Grease is the Word – DPPL, 4th of July Parade 2008 – www.youtube.com/watch?v=_4P5nMNaiRA
- The New Library Fad: Borrow a Person – http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article3790377.ece
- The Living Library Sold Out In Santa Monica – http://living-library.org/flying-start-in-santa-monica-los-angeles..html
- Living Library at Bainbridge Island Public Library – http://living-library.org/bainbridge-island-library-seattle-washington-usa.html
- Living Library – http://living-library.org renamed:
- Human Library – http://human-library.org/
- San Francisco Public Library Offers Six Library Card Designs – www.sfpl.org/news/newcards.htm
- San Francisco Public Library: Get A Library Card – www.sfpl.org/services/librarycard.htm
- Adopters Fund Rare Book Restoration – www.dailyprincetonian.com/2008/03/31/20625
- Using Trading Cards as Promotional Tool – http://cebuzz.wordpress.com/2008/03/17/using-trading-cards-as-promotional-tool
- Wake the Library 5K and 1 Mile Fun Run – http://blog.zsr.wfu.edu/gazette/2008/10/13/wake-the-library-5k-and-1-mile-fun-run
- WTL 5K and Fun Run 2008 – www.flickr.com/photos/zsrlibrary/sets/72157607936263426/detail
- Library Mini Golf – www.libraryminigolf.org
- George Eberhart – www.britannica.com/blogs/author/geberhart
- MLS: Off the Soapbox and into the Derby Car: Librarians Go Racing – www.infotoday.com/mls/sep05/KirkDennis.shtml
- MLS: A Virtual Open House – www.infotoday.com/mls/dec00/bumgarner.htm
- Love Libraries – www.lovelibraries.co.uk
- Library and Information Service – www.lancashire.gov.uk/libraries
- The Graphic Arts Loan Collection (GALC) – http://galc.lib.berkeley.edu
- A Honking Good Time / Kids explore all kinds of vehicles at library’s Touch-a-Truck – www.times-gazette.com/news/article/4223041
- DOK: Library Concept Center – www.dok.info
- MLS: Discover Innovations at DOK, Holland’s ‘Library Concept Center’ – www.infotoday.com/mls/mar08/Boekesteijn.shtml
- MLS: Market Segmentation Is Evident in 2007 IFLA Marketing Awards – www.infotoday.com/mls/sep07/Koontz.shtml
- Camels help provide Library Services – http://archive.ifla.org/V/press/pr0228-02.htm
- Camel Book Drive – http://camelbookdrive.wordpress.com
- Second Library Wrestling Bout Planned – www.thisisbath.co.uk/news/Second-library-wrestling-bout-planned/article-444693-detail/article.html
- John Stanley Associates – www.johnstanley.cc
- MLS: Marketing Library Services – www.infotoday.com/mls/mar05/index.shtml
- American Library Association: LEGISLATIVE ACTION CENTER – http://capwiz.com/ala/home
- Electronic Journal of Academic and Special Librarianship – http://southernlibrarianship.icaap.org/content/v09n01/seale_m01.html
- Librarian Image – www.librarian-image.net
- Pop Goes the Library – www.popgoesthelibrary.com
- The public library’s core service – the loan of books – under pressure – but still in demand – www.bs.dk/publikationer/english/nnpl/html/chapter03.htm
- American Libraries Direct – http://link.ixs1.net/s/ve?eli=l223607&si=y164207364&cfc=3html
Last Updated: 06 June 2009
