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Introduction

Chapter 1: How and Why People Have Become Accidental Marketers

Chapter 2: Starting with the Basics of Communication

Chapter 3: Assessing Your Current Situation

Chapter 4: Using Demographic, Geographic, and Census Data

Chapter 5: What Marketing Experts Think Is Most Important

Chapter 6: Getting Administrators, Managers, and Staff to Buy In

Chapter 7: Making Evidence-Based Decisions with Administrators

Chapter 8: Don’t Shy Away From Statistics

Chapter 9: Understanding the Cycle of True Marketing

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Chapter 10: Writing Your Formal Plans

Chapter 11: Basic Rules for Producing Good Promotional Materials

Chapter 12: Getting the Message Out

Chapter 13: Using Your Website for Public Relations and Outreach

Chapter 14: Finally, the Fun Stuff

Last Updated: 06 June 2009